Eddie Bauer #LiveYourAdventure Every Day Campaign
Concept work
KEY DELIVERABLES:
Customer Journey Mapping, Brand Site + Social Channel Heuristic Analysis, Creative Territories, Platform Idea, Key Visuals, how it comes to life
BUSINESS CHALLENGE:
Become top of mind for outerwear and get back into the consideration set through digital.
WHAT WE PROPOSED:
Territory digital way in that would allow Eddie Bauer to own the conversation between the active enthusiast and the extreme enthusiast through their digital, ecomm and social channels.
AGENCY
Mirum
ROLE
Senior Designer (concept art)
CREATIVE DIRECTOR
Sal Bolanos (concept art)
CONTENT
Influencers will drive a bulk of the #LiveYourAdventure Every Day content. We'll send them personalized Adventure Boxes as a way to inspire them to create and share content across their social platforms.
CONVERSATION
Eddie Bauer and their followers will get in on the #LiveYourAdventure Every Day fun by sharing their own content. Followers will even have a chance to win their own personalized Adventure Box.
CONVERSION OPPORTUNITIES
Through shoppable posts and an enhanced .com experience, we'll use #LiveYourAdventure Every Day as a way to drive conversion across the entire social path to purchase.
the guide & athlete influencer
the family adventure influencer
the instagram adventure influencer
the Eddie Bauer social channel
bringing it to life on eddiebauer.com
