LEGO's 60th anniversary

Rebuild History

As LEGO’s 60th Brick Anniversary  quickly approached in early 2018, Mirum was tasked with expanding the anniversary to make Walmart the epicenter of the celebration for multiple generations of LEGO passionate people. 

 

Our goal was to reignite the love of LEGO among parents who played with it as a kid, and inspire gifters to share their passion with the children in their lives during the 60th anniversary celebration. 

 

In the end, we developed a custom digital destination to allow LEGO customers to upload their receipts, browse through the LEGO history timeline, and shop participating LEGO products.

AGENCY

Mirum

ROLE

UX/UI Designer

COPYWRITER

Courtney McCormack

ART DIRECTOR

Lauren Fox

ACD

Sal Bolanos
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